Innovate Calgary/Platform Calgary Investment Readiness Program for Canadian Founders.


Curious to learn the ins and outs of capital raising for your startup? Whether you’re looking into or currently raising debt-financing or directly from investors, find your best foot forward by learning the fundamentals from those that have been there many times before. 

Through 5 weeks of interactive learning with experts, guest speakers, and other entrepreneurs, this program will provide the tools, frameworks, and best practices to help entrepreneurs gain confidence to seek strategic impact funding. 


This Investment Readiness program is designed for founders who are curious about the investment process or ready to raise funds, but are overwhelmed by the daunting and mysterious process. 

This program is also suitable for non-profits/charities who are operating social enterprises, ready to think about scale finance as a tool to grow or scale.


  • Pitch development
  • Funding literacy
  • Knowledge of the investment landscape
  • Be prepared for investment discussions


All sessions will take place from 8:30-11:30AM, virtually online.

Spring’s Learning Management System will be available to all participants to access supplemental videos, tools, and resources.

Session 1: January 25 - Impact Thesis and Measurement

Provides a tactical framework for entrepreneurs to clearly develop their impact mandate and metrics for progress.

Session 2: February 1 - Funding Fundamentals

Basics of capital raising, including process, ideal investor, and paperwork.

Session 3: February 8 - Positioning and Pitching Workshop

Interactive workshop to develop the foundation of a strong pitch with an investor-focused theme and supporting storytelling.

Helps entrepreneurs devise a positioning statement that succinctly describes the business with an investor-focused frame.

Session 4: February 15 - Due Diligence

Teaches the process of due diligence, what’s included, and how to navigate.

Helps identify the ideal investor for the company and provides strategies for building an investor funnel.

Session 5: February 22 - Negotiation and Post Round

Tips for the process of negotiating with multiple investors to get to a close.

Included will be topics such as lead investors, paperwork, terms, alternative approaches, and investor relations post round.


November 29, 2021: Applications Open

January 9, 2022: Application Deadline (11:59PM MDT)

January 10-21, 2022: Application Review and Company Selection

January 25, 2022: Program Start Date

February 22, 2022: Program End Date

For More Information: Investment Readiness Program

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