The Snapchat 523 Accelerator Program is designed to support and spotlight small, minority-owned* content companies and creatives that typically lack access to resources compared to larger competitors and publishers. The goal is to help them build their businesses and audiences through the creation of Shows for Discover.
Requirements:
You can apply if you meet the following criteria:
- Minority ownership* (at least 51% of your company must be owned by one or more individuals from underrepresented groups)
- Gross revenue in 2021, or the last 12 months, is less than $5M
- Fewer than 20 full-time employees
- Agree to comply with Snapchat's content guidelines
- Agree to the content terms and conditions
Benefits:
Funding and Resources
- Funding of $10,000 USD per month to support content creation for Discover (Snapchat's curated content platform).
1:1 Mentoring
- Personalized mentorship from the Content + Media Partnerships team on how to best leverage the Snapchat platform to enhance engagement and achieve business goals.
Partner Education
- Exclusive workshops offering insights into best practices, with sessions from experts at Snapchat, including Creative Strategy, Monetization, and more.
Exposure and Marketing
- Inclusion in Snapchat's announcements and public events related to the 523 program.
Community Engagement
- Opportunity to connect with other companies in the 523 program and expand your network within the Snapchat community.
Selection Criteria:
Submissions will be evaluated based on the following:
- Ability to produce a consistent stream of premium, creative Snapchat Shows
- Evidence of existing content that can be repurposed for Snapchat
- Content must be mobile-friendly and tailored for Snapchat
- A personal statement detailing why your business should be selected
- Demonstrated potential for your company to benefit from the accelerator
For more information, visit: Snapchat’s 523 Accelerator Program
