Comcast RISE Program for small businesses


Comcast RISE – a multi-faceted program offering grants, marketing services, and technology upgrades – was created to strengthen and empower small businesses hard hit by COVID-19.

As a part of its expanded Diversity, Equity and Inclusion commitment, Comcast RISE, which stands for “Representation, Investment, Strength and Empowerment,” aims to help small businesses owned by women and people of color succeed and grow.


You are eligible to apply for this program if your business:

  • Is at least 51% owned and operated by someone who identifies as person of color, including Black, Indigenous, Hispanic, and Asian American owners, or a woman
  • Is independently owned and operated; and not a franchise location
  • Is registered to conduct business in the US
  • Has been operating for one or more years
  • Is located within the Comcast Business or Effectv service area footprint

Focus Areas

Selected businesses could receive one or more of the following elements:


Advertising and marketing consultations with local Effectv marketing, research, and creative teams to gain insights on how to grow your business.


A linear TV media schedule, over a 90-day period.

Creative Production

Turnkey production of a 30-second TV commercial, plus a media strategy consultation and 90-day media placement schedule.

Technology Makeover

Computer equipment and Internet, Voice and Cybersecurity services for 12 months. (Taxes and other fees may still apply for tech makeover services.)

Application Deadline: October 16, 2022.

For More Information: Comcast RISE Program

Share this article